Background

Aerosol artist “East 3” was born in San Francisco, California and was raised in Honolulu, Hawaii where he began painting at the age of 14. His first commissioned project as an aerosol artist was a mural painted in Hawaii with Phase 2 (NYC) in 1993. In 1994, East 3 was recruited by Crazy Legs and became the first member of Rock Steady Crew (RSC) and Zulu Nation from Hawaii, where he also founded the Hawaii chapter of RSC.

East 3 was featured in the Source Magazine for backdrop installations rendered for a Dr. Dre and Snoop concert in Hawaii. The Source (Magazine) did a follow up article on Hawaii Hip Hop in 2000 which covered East 3 and his projects of that time. He has also done graphic design work for the GQ Magazine, Rock Steady Crew, Backspin Productions, Tony Touch, Rawkus Records, and Clear Channel Broadcasting. East 3 is currently the head designer for Anomalies (clothing brand) which was released in the spring of 2005.

Summary of Projects and Related Work

2007

• Rock Steady Crew 30th anniversary art and logo designed in collaboration with Adidas & Anomalies Brand.
• Rock Steady Crew 30th anniversary signage in New York City (NYC) commissioned by Backspin Productions.
• Commissioned mural for Adidas Originals store in NYC.
• Commissioned signage for Jose Cuero 1800 in NYC.
• “Represent Represent”,  A Tempt One art benefit at the Known Gallery (and URB magazine) in Culver City, California.
• “Rock Steady Crew Art Exhibit” at Adidas Originals.
• Toy project for Kid Robot.
• Prequel Magazine, Spring 2007 & Fall Limited Issue. Press release.

2006

• Album jacket design for Legendary “Babe Ruth Band” LP titled “Que Pasa”.
• Design and Marketing for Afrika Bambaataa for Zulu Nation Anniversary.
• Logos for DJ Qbert & Thud Rumble. DVD discography “Encyclopedia Breaktanica” for DJ Qbert.
• Cyxborg Magazine (Japan), Editorial on East 3.
• Shoe design and art direction for Run Athletics’ “Legacy” sneaker and Anomalies/Run Athletics collaboration.

 2005

• Thud Rumble Inc./DJ Qbert’s 12" record design and cover layout for “All Star Dirt Style Battle Rebels”.
• Record Needles apparel line, trade name and logos..
• Mural with Slick “Dissizit” (Hawaii).
• Elms Lester Painting Hall London Canvas Gallery Show/Play Station.
• Lead Designer for Anomalies Brand.

 2004

• GQ Magazine NYC: Promotional product for GQ/Armani NYC opening featuring custom aerosol art figures.
• Head Designer for Echelon clothing.

2003

• Back Spin Productions: Logo Designs for RSC/Crazy Legs apparel.
• DJ Qbert custom designed canvas.

2000

• Art Director for Pacific Bar Associates (Hawaii).
• Source Magazine Issue #127, Editorial on East 3 and Emirc.

1999

• DJ Tony Touch and Big Dawg NYC: Illustration for mix tape project.
• Rawkus Records (NYC) Sound Bombing 2 Project: design and layout for all press.
• Clear Channel Broadcasting (Hawaii). Created new logo for KIKI 93.9 FM.

1997

• Promotions and marketing for B-boy battle, RSC NYC vs. RSC Hawaii at Vibe (Hawaii).

1994

• MVP Entertainment Hawaii, collaborative mural with Phase 2 (NYC).

• Rock Steady Crew/Backspin Productions (NYC): RSC 17th-29th Anniversary T-shirt designs. (1994-2006)
• Source Magazine Issue #58, EAST wildstyle mural showcased.

Special Thanks To:

Phase 2 (NYC), Afrika Bambaataa, Syze One (Hawaii), Mr. Wiggles (NYC), Crazy Legs (RSC), Doze Green, Dino (TC5) R.I.P., Slick (LA/Hawaii), DJ Qbert, and Ran.

Contacting East 3:

If you would like to contact East 3 regarding a project or related work you may have, please send it to:

Email: e3@east-3.com