Background
“East 3” was born in San Fransisco,
Ca and raised in Honolulu, HI. Aerosol Artist “East”,
started painting at the age of 14 on Oahu (Hawaii). His first
commissioned project as an aerosol artist was a mural painted in
Hawaii with Phase 2 (NYC) 1993.
In 1994, East was recruited by Crazy Legs and was encouraged to
begin the Hawaii chapter of RSC. East became the first member of
Rock Steady Crew and Zulu Nation from Hawaii.
East was featured in
the Source Magazine for backdrop installations rendered for a Dr.
Dre and Snoop concert in Hawaii. The Source did a follow up article
on Hawaii Hip Hop in 2000 which covered East 3 and his current projects.
He
has also done graphic design work for the Rock Steady Crew/Anniversary,
Backspin Productions, Tony Touch, Rawkus Records, Clear Channel Broadcasting,
and GQ Magazine.
East’s current project is with Anomalies a
clothing line that is gaining worldwide recognition thru sales and
marketing. East
3 is the head designer behind Anomalies, which was released in the
spring of 2005. Below is a brief overview of projects and accomplishments
of East to date.
Commissioned Design Work
| 1994-2006 |
Rock Steady Crew/Backspin Productions
in NYC
RSC 17th-29th Anniversary T-shirt designs. |
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| 1999 |
DJ Tony Touch & Big Dawg NYC
Illustration
for Mixtape project Rawkus
Records (NYC)-Sound Bombing 2 Project
Design & layout
for all press. Clear
Channel Broadcasting Hawaii
Created
new logo for KIKI 93.9fm |
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| 2003 |
Back Spin Productions
Logo Designs for RSC/Crazy Legs apparel. |
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| 2004 |
GQ Magazine NYC
Promotional
product for GQ/Armani NYC opening
Featuring custom aerosol art figures.
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| 2005 |
Thud Rumble Inc./DJ Qbert-S.F..
12" record
design & cover layout- All Star Dirt Style Battle Rebels
.Tradename
Logos & Spring 05 –Record Needles apparel line. |
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| 2006 |
Album cover/back design for Legendary “Babe
Ruth Band” LP titled “Que
Pasa” |
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| 2007 |
Logos for Dj Qbert & Thud
Rumble. DVD discography-“Encyclopedia Breaktanica”for
Dj Qbert.
Rock Steady Crew 30th Anniversary Logo and Illustration. Digital
and Print media for Anniversary for Back Spin Prod. & Crazy
Legs.
Commissioned signage for Cuervo 1800 NYC. Painted at
343 Canal St. 4TH floor NYC www.thecanalchapter.com |
Gallery Shows & Murals
| 1994 |
MVP Entertainment Hawaii
Collaborative
Mural with Phase 2 NYC |
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| 2003 |
DJ Qbert Custom designed canvas |
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| 2005 |
Mural w/Slick “Dissizit” Honolulu
Hawaii
Elms Lester Painting Hall London
Canvas Gallery Show/Play Station |
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| 2007 |
“Represent Represent” A
tempt one art Benefit
Known Gallery/Urb Magazine. Culver City, CA
“Rock steady crew Art Exhibit” at Adidas Orginals
136
Wooster St., New York, NY 10012 nr. Prince St.
343 Canal
St. 4TH floor NYC www.thecanalchapter.com |
Projects and Industry
| 1997 |
Promotions and marketing for B-boy
battle
RSC
NYC vs. RSC Hawaii at Vibe. Honolulu. |
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| 1999-2001 |
Clear Channel Broadcasting. 93.9FM “Mind
Tactics”
Created
and co-hosted show with Jimmy Taco & Syze One). |
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| 2000-2002 |
Art Director for Pacific Bar Associates-Hawaii
Designs,
layout and printing for 2 premier
nightclubs
in Honolulu Hawaii. |
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| 2004 |
Head Designer for Echelon clothing.
Art Direction & MAGIC Trade show Fall 04.
Official
Merchandise for “BE” Album release
Web
design www.echelon.com |
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| 2005-2006 |
Lead Designer for Anomalies. Exhibitors
in Magic
Fashion Trade Show (Las Vegas) 2006 Spring and Fall. |
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| 2007 |
Designer for Run Atheltics.
Art Direction and design for “Legacy” Sneaker & Designs
Anomalies/Run Athletics collaboration
Designer for Anomalies
Art Direction and design for Spring 07 collection
Magic
Tradeshow.
Toy project for Kid
Robot. Toy
will be sold in 3 coloways
along with limited t-shirt and sweaters. Toy release party in March
2008 in Manhattan NYC.
Commissioned Mural for Adidas Originals Store in NYC – Soho
July 20
Mural was painted to add décor to exterior of
store. |
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| 2008 |
Cornell University Ithaca NY. Art
Showcase and Demonstration.
Designed logo for ALANA
(African-Latin-Asian-Native American Association-Cornell)
Mural Adidas Originals Store in NYC – Soho May 2nd
Mural
was painted to add décor to exterior of store
Mural for Bensoni Fashions <bensoni.com> in NYC – Soho
May 4th
Mural was painted to add décor to entrance of main office. |
Press
| 1994 |
Source Magazine Issue #58
EAST
wildstyle mural showcased. |
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| 2000 |
Source Magazine Issue #127
Editorial on East 3 & Emirc. |
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| 2006 |
Cyxborg Magazine (Japan)
Editorial
on East 3 |
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| 2007 |
Prequel - Spring 07 (Fashion Magazine) |
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| 2008 |
Prequel – Spring 2008 East3
Article
East3/Kid Robot Toy release party in NYC. May 1st 08
NY POST-NYC Promotional mention for East’s Toy
collaboration release party in NYC at Kid Robot new location.
East3 Kid Robot collaboration advertised in Honolulu Advertiser.
In
Island Life section Sunday, May 11, 2008
East3 Interview in Honolulu Weekly. Wednesday May 28th 2008 |
Mentors and Affliliates
PHASE 2 - Aerosol Artist/Musician/B-boy–NYC
AFRIKA BAMBAATAA
SYZE One - Aerosol artist/Producer/Bboy/MC-Hon.HI
MR.WIGGLES - Rock Steady Crew NYC
CRAZY LEGS - Rock Steady Crew NYC
DOZE green - Aerosol artist/Bboy NYC
DENO - TC5 R.I.P
SLICK - Aerosol Artist –LA/Hawaii
DJ QBERT
RAN
Featured Sites
www.anomaliesunion.com
Contacting East 3:
If you would like to contact East 3 regarding a project or related
work you may have, please send it to:
Email: e3 [at] east-3.net
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